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THE STORY BY PAUL EVEREST 

 

As a child, motocross was my obsession. It was all I thought and dreamed about. I remember my Dad taking my younger brother & I to watch our first indoor motocross race in Brisbane Australia. I could hear the loud pyrotechnics going off, smell the burning petrol in the air and see the laser show emanating from within the noisy stadium. Chills were going up my spine. But as my Dad walked back towards us from the ticket booth I noticed his head was down as he trudged along. I'll never forget his words, - 'sorry we can't afford to buy tickets' we were completely shattered and in tears as we drove back out of the packed car park.

I think that day affected my Dad too - A year later he bought me a brand new glistening Yamaha YZ80! I could not believe it was real.

Art was my second passion. I was always captivated by the pro's bikes and clothing, their vibrant and eye catching designs. I would constantly draw ideas all over my homework.

One day whilst deciding which new Fox t-shirt to buy -  I thought to myself...

'If I fuse my love of motocross and art I think I can make a better brand than this' 

I set about creating a logo and deciding on a name. Then with my savings of $600 I began to create Unit t-shirt designs and building a website. My parents loaned the use of their garage. After a few months I noticed Unit sales grew from 1 tee a week to 8 tees per day. That's when I realised I had created something with huge potential.

 

TIME LINE:

  • 2002 Invested savings of $600 into a website and first 5 designs
  • 2003 Walked into boss's office and said "I Quit"
  • 2007 Australian Surf Business Magazine Survey ranks Unit 3rd most popular brand in retail (1st Billabong, 2nd Quicksilver)
  • 2008 Unit shipping out hundreds of items per day ($1.5M per month)
  • 2009 Wins Gold Coast Entrepreneur of the Year
  • 2010 Listed in BRW Magazines Young Rich List
  • 2011 Wins the Australian Ernst & Young Entrepreneur of the Year Award (Nth Region)
  • 2012 Opens California office
  • 2013 Australia's worst reccession since 1930 hits Unit extremely hard just as we are expanding into USA and Europe. Sales drop by 40% in just 1 year.
  • 2014 I walk away completely to start the next chapter!

 

... and that next Chapter is 'EVRST'

During those incredible years I learned from my mistakes and successes. Many important lessons were learned in design, staffing, marketing, production, sales, finance, shipping, distribution and not to mention managing enourmous exponential growth. I am very lucky to now be able to pass on that knowledge and experience to others wanting to embark on their own journeys.

Anyone can achieve what I achieved if they go about it correctly.

 

Using the latest technology in Digital Printing EVRST makes starting your new brand or custom printing t shirts easier than it ever has been.

Quit your job and do what you love, because life is too short.

- With EVRST you can start a brand with no investment. You simply create your store & upload the designs. When you get an order we print the item & express post it to your customer directly. But we remain invisible the entire time so that the customer only ever deals with you. We take care of all the hard & expensive things so that you can do the most important things like design & marketing. - Click here to learn more.

You can email me for advice or help if you are thinking about starting a brand. I will usually respond directly to you within 48 hours   evrststudio@gmail.com

 

 

 

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